The Challenge
Miffy came to me with a successful virtual business support service, but faced a strategic challenge: its brand identity was fragmented. The business needed to merge the visuals of a secondary entity (The Jam Team) into the core brand while simultaneously modernising the look to attract higher-value clients.
Client: Just Ask Miffy (Virtual Business Support)
Service: Build My Brand (Brand Merger)
Key Result: 100% Brand Consistency & Increased Client Trust
The Solution
Firstly I needed to understand the Just Ask Miffy concept, a blend of genuine warmth, expert efficiency and personal support and extract the key themes that would shape both the brand narrative and visual identity.
The strategy focused on positioning the brand as a trusted, capable guide that brings calm to chaos.
This required a delicate balance: ensuring the brand felt professional enough to handle serious business operations, yet warm enough to be that VA you can fully lean on.
With a clear vision in place, I translated the Just Ask Miffy world into a brand identity that balances expert professionalism with a warm, human touch.
The design system pairs clean, modern typography with a soft, approachable colour palette (energised coral and pinky blush) that references Miffy’s supportive nature without becoming overly sentimental. I also integrated subtle balancing shapes as a visual metaphor for the chaos Miffy helps to manage.
The result is a visually distinctive brand that feels like her. We went bold and soft. Structured and friendly because branding should reflect who you are, not just what you do. For the final deliverables, I carried this energy through by creating comprehensive Brand Guidelines and a suite of digital assets that give Miffy a framework to showcase her business and be recognised for the ease she brings to your business.
The Results:
I had the absolute pleasure of working with Saj from Crafted by Saj on a branding refresh, and I couldn’t be happier with the results! She completely understood the brief— she acutally understood what I was trying to achieve better than I did! The final result is just perfect: I LOVE the new logo, the colours, the fonts—everything. It all feels so "me" and so aligned with my business. Saj has a real gift for translating ideas into visuals that truly connect.
★★★★★
FOUNDER: MIFFY WILSON